Making or Breaking a Movie with Trailer

Posted on November 5, 2009
Filed Under Action / Adventure, Blu-Ray, Comedy, Comic book / Animation, Comic-Con, DVD's, Drama, Family, Genre, HD DVD, Horror, James Bond, Movie News, Movie Reviews, Movie Trailer, Now Playing, Romantic Comedy, Science Fiction, Superhero, Uncategorized, Upcoming Releases, Video Games, War, box office | Leave a Comment

Have you noticed that a lot of the movie trailers to come out lately have been pretty crummy? Perhaps you did… but you find yourself being dragged along to see many of these new movies anyway. You understand that you can really only see so much in just a few moments and that directors are trying to market these snippets as having a little of everything to appeal to the masses. Of course, we’re not really sure who these mysterious “masses” are, since you and everyone you know are rolling your eyes at the same previews. Even so, a preview is the best shot you have at determining whether you want to actually watch movies or not. Here are some of the top websites to check out before you hit the theater.

According to the 2009 InsightExpress “Digital Consumer Portrait” study, almost half of consumers surveyed found new movies by typing the title into a search engine. Nearly a third of all respondents found upcoming movies through general movie sites or online ads. Most people will watch preview trailers before going to see the full show, the study found. Even though only a small percentage of people watched previews on social networking sites, these people are very important to motion picture executives. “Active social networkers are more likely to seek and share movie related content online, as well as see the movie opening weekend,” explains Drew Lipner, senior VP of the InsightExpress Digital Media Group. “Findings of this study suggest entertainment marketers target and engage social networking audiences, given their viral influence and viewing behavior.”

A popular site to search movie trailers is Yahoo Movies. Some people like to search movies online by “Top Box Office,” while others like to watch the “Most Recently Added” clips so they can have the latest in movies news. There is also a “Most Popular” section for tested, tried and true previews. Their “My Movies” feature lets you build a movie profile of your likes and dislikes, create lists of your favorite movies, write reviews of movies, rate movies and get personalized recommendations of new releases you might like based on your preferences. Members can also save their favorite local theaters for quick access and purchase tickets right on the site.

The website www.youtube.com also has trailers of upcoming movies. You can search by genre, alphabetical order, latest, most popular, in theaters, opening soon or studio releases. Many people like YouTube because they can quickly and easily pull up all the official, as well as user-created trailers and extended previews available. They can post comments, save the videos in a list, rate them and get codes to share the videos with friends. When most people think of “videos news,” they think of YouYube, which is a great source for any sort of video. While you can’t buy your tickets here, you can easily spend hours sifting through movie previews.

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