‘New Moon’ Opening Weekend Sales Make the Record Books

Posted on November 25, 2009
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‘New Moon’ opening weekend sales

Never underestimate the power of teenage girls. Variety reports that “Twilight Saga: New Moon” had an audience that was 80 percent female, of which 50 percent was under 21, and the opening day sales topped the box office charts with over $ 72 million in the US.

New Moon opening weekend sales are the third highest grosses of all time. “New Moon” made more than $ 140 million domestically, blowing the estimates that the film would make $ 85 million to $ 100 million this weekend out of the water. Only “The Dark Knight” and “Spider-Man 3″ made more opening weekend sales at the US box office.

‘New Moon’ at midnight and around the world

“New Moon” also pulled in the most money for midnight ticket sales, earning $ 26.3 million at the box office Thursday in the US before the opening Friday shows. It’s likely that people who were light on cash bought tickets with allowance money, and not a loan till payday, and filmmakers and theaters don’t care where people get their money.

“New Moon” got into the record books for worldwide sales, too, making nearly $ 259 million internationally (including US sales). That puts it at the seventh highest opening weekend gross of all time. The first “Twilight” movie didn’t even make the top 50.

Girls night out

A lot of women headed to the theaters this weekend; 59 percent of those who saw “The Blind Side” were women. “The Blind Side” came in second at the box office for weekend sales, making $ 34.5 million. If you wanted to find where the guys went at the theater, you would have a good chance of finding them where “2012″ was playing. “2012″ came in third in weekend sales, with $ 26.5 million.

So if women fueled sales for “New Moon” and “The Blind Side” and men bought tickets for “2012″ (that is an assumption on my part), children were responsible for rounding out the top 5 in terms of box office sales in the U.S. “Planet 51″ came in fourth place with 2.6 million, and “Disney’s A Christmas Carol” made $ 12.2 during its third weekend at the box office.